Universiteiten van Nederlands

Inspiring the next generation of teachers by showcasing purpose-driven careers

A campaign website addressing the shortage of teachers in the Netherlands by highlighting the meaningful impact of the profession. With custom handlettering by Guido de Boer, the site uses bold statements to challenge perceptions and inspire graduates to consider teaching. The website also features events and a wall of quotes from educators and students, emphasizing teaching as a career of growth, passion, and influence.

Digital Banner in Amsterdam Zuidas

Custom glass painting by Guido de Boer at UvA Amsterdam